Brian Solis, who will Keynote at School of WOM, recently spoke at 1000heads about B2B in the social world. One stat that surprised me was that 46% of B2B professionals said social media is irrelevant to their company. Yet 93% of business buyers believe all companies should have a social media presence.
How do these stats occupy the same room? Effectively utilizing social and digital media is certainly more difficult for B2B companies, but irrelevant? That’s a stretch. We’ve seen companies like Eloqua and Intuit create content and communities that have shown measurable and successful results.
Key Takeaway: B2B companies can be successful in the social and digital realm. It just takes a bit of creativity and ambition.
Read more about social B2B at 1000heads
Read Eloqua’s Content Development Case Study
Read Intuit’s Community Development Case Study
