Joe Chernov of WOMMA member Eloqua sent me a truly clever viral campaign. No, there is no YouTube video to direct you to. This one breaks from what most consider “Viral.”

The Story: Fantasy Baseball has grown into a very sophisticated art. No longer do fantasy fanatics rely on simple statistics. Pure Quality Starts (PQS) is a stat that measures the dominance of any given pitcher. The stat was developed by Fantasy service BaseballHQ.

The Campaign: The site’s publisher, Ron Shandler, “leaned into the wonkiness” as Joe said. He offered a free $99 subscription to BaseballHQ to anyone who got a vanity license plate that says “PQS-5.”

The Brilliance: People in niches love finding others like them. They’re tribes. Finding simple and inexpensive ways to connect your wonks is a great way to build and strengthen your base. This campaign could hit all 50 states, start thousands of conversations and cost about $5,000. Not too shabby.

Read Joe’s original post at his blog

http://www.jchernov.com/the-coolest-viral-campaign-youve-never-heard