Imagine a customer walking into your office, product in hand, demanding a resolution to their problem. It’s a rare occurrence indeed. But we have seen fairly similar instances happen on social media.

Here are some facts:

  1. Twitter has 300,000 new tweeters per day.
  2. There are over 200 million accounts.
  3. 57% of FTSE 100 companies have a Twitter account.
  4. 72% of these have not used their account to contact customers.

Let’s just say these 43% without accounts and 72% who simply don’t engage with their accounts have a great opportunity to improve. Getting social into the budget is worthless without the people and tracking needed to understand where social fits into business.

Read more at TechAffect

Post to Twitter