HubSpots’ Social Scientist, Dan Zarrella, just released some interesting data from a recent study. He took a random selection of over 130,000 Twitter users. The findings?
1. High engagement can lead to higher follower numbers.
2. The data also suggested that low engagement could also lead to more followers.
3. Users with lots of followers interact less.
These data are critical to know the general behavior or how people are using these tools.
Read more about Dan’s analysis at his blog.
