For all of you who watch for the commercials more than the game, here is a good rundown of 2011’s Super Bowl ads:
Best Marketing Strategy - Volkswagen
Ads are just part of marketing and Volkswagen showed how to use all of the cow for their Super Bowl spot. A pre-release of their “The Force” ad and live tweeting amplified their reach by netting 13 million views before the actual game.
Worst Marketing Strategy - Groupon
Groupon’s first foray into traditional ads was a flop. Their message of saving money on fun activities was lost when they tried to make light of real world problems such as freedom in Tibet and endangered whales. Though their explanation of the creative concept is perfectly reasonable, it didn’t come through in the final product.
The cited post also had a number of other awards:
Best Ongoing Marketing Strategy - Doritos
Most Significant Actual Announcement - Best Buy
Best Smackdown of a Competitor: Audi
Most Compelling Story: Chrysler - Imported From Detroit
Read more at Influential Marketing Blog
Tweets that mention Super Bowl Winners and Losers « The WOMMA Word -- Topsy.com 12:02 pm on February 7, 2011 Permalink
[...] This post was mentioned on Twitter by WOMMA, Ken and Emilia Wysocka, Gabrielle Schaefer. Gabrielle Schaefer said: Good Recap frm a communications standpoint RT @WOMMA: Super Bowl Winners and Losers « The WOMMA Word http://ow.ly/3RQaY#erwwpr [...]
Womma diz quem ganhou e quem perdeu no Super Bowl — Blog de Guerrilha 1:52 pm on February 7, 2011 Permalink
[...] o post completo no site da WOMMA, que é associação de marketing boca-a-boca, da qual a Espalhe é [...]
Superbowl De-brief: Chrysler | Megan BuWalda 9:14 am on February 9, 2011 Permalink
[...] everyone just love the Chrysler commercial, or what? How could you not? WOMMA called it the most compelling story of all the Superbowl ads. The sweeping shots of the Detroit skyline, juxtaposed with jerky and rough cut views of [...]
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