Our pal John Moore did a nice analysis of how word of mouth relates to the value of sports teams. He compared data from Keller Fay Group’s data to Forbes’ Most Valuable Sports Franchises report. The results were surprising.
Read his full analysis at Brand Autopsy
Keith Trivitt 2:00 pm on February 6, 2011 Permalink
Very interesting findings in this study. It’s surprising to see the Arizona Cardinals make this list, both for a relatively high level of talk/buzz around the team and for the team’s valuation. One wouldn’t normally associate the AZ Cardinals as being a team that gets a lot of talk about them.
Of course, it shouldn’t surprise anyone that a majority of the teams in the top-20 of this list come from the NFL. One can only hope the NFL capitalizes on its immense value and popularity and finds a way to keep itself out of a very messy lockout …
Jeff Esposito just finished an equally interesting study of predicting the winning team for the Super Bowl based off the amount of attention and buzz it gets online and in social media. Check out the rather surprising results here: http://ow.ly/3RgPB
Pat McCarthy 11:02 am on February 7, 2011 Permalink
Nice find Keith! Thanks for sharing. I wonder if we’ll see social as a good prediction resource in the future. Worked this year…