Community managers got a lot of attention this week due to Community Manager Appreciation Day. Some brands have pushed beyond simply have community managers by developing social media command centers. Notables include Gatorade [video] and Dell [video].
This brings into question how community management programs need to be staffed. Global brands clearly need a solid investment to handle the thousands of daily comments, tweets, posts, etc. But smaller brands can’t build fancy command centers. For instance, WOMMA’s community management is really just me and a MacBook. Trends are pointing toward all brands at least having someone at the helm, no matter what size the brand is.
Read more about the community management developments at Fast Company
Tweets that mention Community Management or Social Command Center « The WOMMA Word -- Topsy.com 4:07 pm on January 28, 2011 Permalink
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