The FDA recently released a document that left many marketers frustrated. No guidelines for Christmas this year. But the document did give several insights into what the FDA will be focusing on in 2011 and beyond.
1. Safety First - The FDA clearly stated that their mission is to ensure consumers receive accurate information and aren’t exposed to unsafe products. There weren’t many specifics on how media will be monitored to ensure this.
2. Do as I Say, Not as I Do - The FDA will expand their use of social media to disseminate their messaging.
3. Focus on Misleading - No matter what the medium, misleading information is a very serious matter for the FDA.
Read more about the document at Fresh Influence
