The cited article is a little critical of the AMA’s announcement of their new policy on “Professionalism in the Use of Social Media.” (Press release here). The main issue stemmed from the policy’s self policing principle that encourages physicians who see significant violations of professional norms to “report the matter to the proper authorities.”

Who the proper authorities are is not clearly defined, but this stipulation also misses one of the key tenets of social media: open discussion naturally self-regulates. With many healthcare and pharma professionals waiting for the FDA to release solid guides on Web 2.0 conduct, this policy serves as a good first step.

We want to know what you think. Please take a look at the policy and comment below.

Read the full cited post at the Pharma Marketing Blog