This campaign won a Gold WOMMY in the Momentum category and the Grand Prix Prize in 2009.
Intuit, the provider of all services small business, was faced with one of the deepest recessions in history. Many of its core customers didn’t know how to weather the storm. To combat customer distress, Intuit’s agency, Access Communications, launched a campaign to show customers that Intuit was truly committed to their small business success.
Small Business United
SBU provided free software and services valued at nearly $1,000 per business, donated $50,000 to nonprofit organizations dedicated to helping budding entrepreneurs and business looking to grow, and ran a contest offering small business grants totaling $315,000 (grand prize $25,000). Intuit also developed Small Business United, a community resource website that linked and facilitated online gatherings of small businesses across the country where owners and “recession entrepreneurs” could share advice, stories, and videos about their challenges and successes.
Results
- Small Business United contributed to a 12% increase in financial management sales and YOY sales of QuickBooks saw a 57% increase of unit grown at retail
- Intuit’s website had more than 1.2 million visits
- Nearly 2,000 stories were submitted and collected over 30,000 ratings of the stories by other businesses.
- 406,115,870 media impressions, 45% increase YOY in coverage, and 205 placements in publications such as The New York Times, Smart Money, and Entrepreneur.com.
—————————
Do you have a case study that could rival this one? Submit it today at: http://womma.org/WOMMY/
