Not many marketers were math majors, but algorithms have become extremely important for social optimization. Don’t think this is just for social networks. As more companies base their businesses on recommending products that they think their customers will want, they become more reliant on algorithms.

Case and point: Netflix revolutionized how people rent movies. Their model gave movie watchers access to more titles than any brick and mortar store ever could. But without quality recommendations, many users would be lost in choices. Their solution was to offer a $1 million prize to anyone who could optimize their algorithm.

Key Takeaway: Algorithms make the customer experience more personalized and enjoyable. Investing in optimization is worth it.

Read more about Algorithms at Influential Marketing Blog

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