Measuring social performance in an ever cluttered space is become increasingly difficult. GolinHarris outlined some helpful performance indicators in a recent post. The focus should consist of three parts - audience reactions to the brand before, during and after a campaign. To find these reactions, use the following:

1. Volume of Discussion - Blog search engines like Technorati and Google Blog will help you find this.

2. Influencer Mentions - Finding who is driving traffic is key to understanding where your message has impacted. Radian6 and BuzzLogic can help find you traffic sources.

3. Stickiness - This is the measure of what percentage of people exposed to a message actually pass it along. S. Radoff Associates developed a survey measure that tackles Stickiness.

Read 4 more metrics to measure before, during and after a social campaign at GolinHarris’ blog.

GolinHarris, Radian6 and Google are WOMMA members.