Take a minute and think about where you were when you heard about the Old Spice Guy viral video campaign or the Dry Erase Board Girl. It was likely at work, either from a co-worker or by surfing your various online social channels. If so, you are a proud member of the Bored at Work Network (BWN), which is the group of people that enables content to go viral.
At a recent viral-media meetup, BuzzFeed CEO and The Huffington Post co-founder, Jonah Peretti, described how the BWN must adopt content in order for it be a viral success. The BWN, Peretti says, effectively decides what is popular.
Read more about the BWN and how to cater your content to them at GigaOM.
Image Credit: Going Concern
