Unlike email, direct mail, ads and search marketing, marketing on social media does not have a tried and true formula. However, this appears to not yet be clear. Consider the smash success of the recent Old Spice YouTube campaign. Copy cats immediately put out videos.
The Results:
Cisco’s video “Who is Ted from Accounting?” - 7,876 views
Brigham Young University’s video “Study like a Scholar, Scholar” - 1,896,231 views
BYU might have had success, but this proves that if there is a formula, it isn’t clear. And few would argue that it could be replicated for years on end.
Key Takeaway: Stop looking for a formula. Engage. Create content. Do what works for your brand, not someone else’s.
Lee Odden 12:52 pm on August 4, 2010 Permalink
Thanks for the mention Pat and I appreciate that you’ve clearly understood the intent of the post.
Pat McCarthy 8:26 am on August 6, 2010 Permalink
Thanks Lee! Great post.