The two internet giants have created an integration partnership that might shake up the balance of eCommerce. Now consumers will see products based on their friends’ reviews. This couples two very effective forms of recommendations: friends & online reviews. In fact, those two consistently rank as the top two most valued forms of product advice.
So why is this a big deal? Google. They make a pretty penny on cost-per-click keywords. But why would you google “new video games” when you can just hop on Amazon and see which games your friends like?
Key Takeaway: Search is getting social and integrated. Strive to enable your customers to know how their friends like a product.
