radian6 took a look at online conversations (64,000 last month alone!) about social media and found the 5 key trends to watch.

1. Location, Location, Location - Now that ‘what you like’ can be coupled with ‘where you are,’ social media’s communication capabilities have reached a new level.

2. Social CRM - This isn’t just engagement anymore. Advanced Social CRM adds powerful analytics to human interaction.

3. Measurement & Accountability - Capabilities are growing everyday. These will spur more investment and efficiency.

4. Privacy & Participation - The current has ebbed back to privacy. Parameters help clarify exactly what brands and consumers will and will not do through social.

5. Social Media Integration - Weaving social into different departments has gained a lot of steam lately and some

Read about these trends in greater depth at radian6