Learning by example is a great way to get some fresh ideas. The cited article lists four online brands and marketers who have effectively used Facebook to increase their bottom line.
1. Wildfire - They use Facebook lets clients design their own campaigns while Wildfire connects it to the right channels to best enable a viral response.
2. Slide - The app developer was one of the first to utilize Facebook to spread their wares.
3. Oodle - They power Facebook Marketplace and run an individual classified ad site.
4. Zynga - The Facebook game developer has made an empire with simple interactive games that pit friends against friends.
Read more about these companies at CNN Money
