In a move to share word of mouth marketing expertise in the United States and United Kingdom, the Word of Mouth Marketing Association and the Word of Mouth Association UK have formalized their partnership. WOM UK has now become WOMMAUK and the two associations are working closely together to develop and raise the profile of the fast-evolving industry.

“We welcome the opportunity to share our expertise and knowledge with our colleagues across the pond in WOMMAUK and look forward to learning from their experience too,” said Paul M. Rand, president of WOMMA and president/CEO of the Zócalo Group. “For many WOMMA members who may not have much international WOM exposure, this agreement provides them with resources they may not be able to access or afford on their own,” Rand said.

“Word of mouth dissolves the boundaries between on and offline, local and global, like no other discipline, so for us a partnership with WOMMA was a no-brainer,” said Molly Flatt, WOM Evangelist at 1000heads and WOMMAUK president. “In such a quickly evolving industry, it’s essential that we share insights and essential that we present a united stance on ethics, best practice and measurement if word of mouth is to become central to businesses worldwide. We’re delighted to be working with such a strong and enthusiastic team at WOMMA and know that our members will benefit from the partnership enormously.”

Read the full press release here.