Intuit, a WOMMA member, has built a 25,000 member community from the ground up and yesterday released a case study outlining the process. Their community sprung from Intuit knowing they had passionate customers with great ideas on how to improve the product experience. Lacking a proper community space, they reached out via email while a space was built.

After a year of development, the Inner Circle community went live. One year after that, they gave certain members of the community front-of-line support privileges complete with an individualized 1-800 number. The community is very robust after six years of development and continues to grow and perfect Intuit’s products and services.

Key Takeaway: Communities take time to grow and develop. You have to listen and learn from your community to reap its benefits.

Read the full case study at Radian6