One of the things I really love about word of mouth marketing is how it can create such great opportunities for true fans to influence their favorite brands. DEWmocracy 2 has done just that…perhaps to the furthest extent yet.
Three teams representing three competing flavors are touring 69 cities. The teams reached out to the Mountain Dew community to get their suggestions on which cities and venues the teams should hit. Motive, the lead creative agency for the tour, estimated about 60% of tour decisions were decided by the community.
The Results: 2 million votes and nearly 800,000 new Facebook fans.
Read about all the amazing events they did at MediaPost (Hint: Dew Wedding)
