The World Cup brings with it a lot of marketing. Few have missed the epic Nike ad, but many also participated in an online/offline WOM campaign put on by WOMMA members 1000heads.
They painted the flags of the 32 World Cup teams on 32 satellite dishes and placed them in awkward public places across the UK. Underneath was the URL of the online contest where participants had to answer “ungoogle-able” questions about the participating countries. The winner get a Sony Freesat HDTV with a freesat+ box.
This is a great example of how to use clever offline advertising to drive a WOM campaign.
Visit the campaign site here: http://www.32dishes.co.uk/
Image Credit: 1000heads
