The recent British elections have once again brought up the debate about WOM, politics and how one person could possibly have a conversation with millions. The traditional media folks argue that WOM and social media works for raising money, which is then funneled into print, broadcast and outdoor media spending.
But Tom Messett of 1000heads argues that not only is the fundraising part true, but you can’t discount the value WOM and social media adds to a political stance. Certainly one candidate can’t have a conversation with millions, but they can start a conversation that extends to millions.
Read the full post at the 1000heads blog
