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Updates from May, 2010

  • New Study: Millennials Value Ideas

    Pat McCarthy 11:37 am on May 28, 2010 | 0 Comments Permalink | Post Your Comment!
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    A recent study by WOMMA governing member Mr Youth found that Millennials, people born 1979-1995, have some different views on what garners respect and interest. Experience and titles have fallen to ideas and inspiration. Business-as-usual mentalities don’t keep interest because they stifle new ideas.

    For word of mouth marketing, this shows that the Millennial generation craves fresh new takes on old practices. To do this, find the basic elements of your brand and see how you can make a change that stays true to your base while offering something new. Maintaining a dynamic image where there is always something fresh to talk about will help keep your brand talkable.

    Read more about the study and download your copy at Bloghound

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  • WOM COMM Starts on Tuesday

    Pat McCarthy 11:36 am on May 28, 2010 | 0 Comments Permalink | Post Your Comment!
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    Gain the skills you need to learn and maximize WOM tools as part of an overall integrated marketing campaign. The use of WOM is everywhere and the benefits are tremendous and proven.

    WOM-COMM is a three-week online program where by participants who successfully complete the course requirements receive a certificate of completion. Upon completion of WOM-COMM your boss will want to promote you, you’ll be able to command a greater salary, job offers will flood your in-box, and you will be the envy of all your peers (results may vary).

    Learn more about WOM-COMM here: http://womma.org/certificate/

    Sponsor WOM: http://bit.ly/WordofMouth

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  • The Talkable Tweets of School of WOM

    Pat McCarthy 11:36 am on May 28, 2010 | 0 Comments Permalink | Post Your Comment!
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    John Moore, our WOM Enthusiast, whittled down the over 2,400 tweets from School of WOM into the 200 most “Talkable Tweets.” Loaded with key takeaways, this slidedeck reads like an insight ticker tape from School of WOM.

    View it here: http://allthings.womma.org/

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  • School of WOM Takeaways from Pharma Agency HealthTalker

    Pat McCarthy 11:35 am on May 28, 2010 | 0 Comments Permalink | Post Your Comment!
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    Our friend John Fitzpatrick of WOMMA member HealthTalker attended School of WOM this week and blogged about his takeaways. As one of the few pharma marketers there, John had a unique perspective on what he saw and heard at the conference.

    Read his takeaways at HealthTalker’s blog, Small Talk

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  • Their Mistake, Your Opportunity

    Pat McCarthy 11:34 am on May 28, 2010 | 0 Comments Permalink | Post Your Comment!
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    The Yankees, love them or hate them, have essentially banned iPads from their stadium. Don’t ask my why. But one teams policy is another’s opportunity.

    The Hudson Valley Renegades, a minor league team, decided to host iPad Mondays. Fans get in for free when they bring their iPad. This is a great example of how to create a talkable buzz that also converts on participation. Not only do they get dozens if not hundreds of happy patrons in the stadium, but they also offer iPad training at the “ReTweet booth.”

    Key Takeaway: Even a Goliath can have a chink in the armor. Take advantage of your competitor’s mistakes no matter what their size.

    Read more about iPad Mondays at MGH Now

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  • What Now WOMMA? 2 Free Webinars

    Pat McCarthy 11:33 am on May 28, 2010 | 0 Comments Permalink | Post Your Comment!
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    Webinar

    June 9 - Bridging the Gap Between Social Media and Customer Service: How to Integrate Social Media into your Customer Contact Center

    This webinar will teach you how to bridge the gap between social media and customer service through integration of social media into the customer contact center.  It will discuss the role of the customer contact center in social media management, teach best practices, tools and tips for adding social media to the customer communication arsenal and incorporation into the contact center.

    Speaker: Mary Naylor, CEO of VIPdesk

    When: June 9

    Time: 12pm ET/11am CT

    Cost: Free for all

    Register Here: https://www2.gotomeeting.com/register/204609466

    June 14 - Social Media Policy Discussion with Lawyers and Marketers

    It’s become vital for businesses to have a social media policy in place. Such a policy can help businesses foster greater credibility with customers and ensure compliance with the Federal Trade Commission’s updated guidelines on endorsements/testimonials used in advertising.

    Drafting an effective social media policy isn’t easy. It requires a balance between using proper legal guidance with relevant marketing practices. Join WOMMA as we discuss both sides to this important issue in the Social Media Policy Discussion Webinar.

    Presenters: Anthony DiResta, WOMMA General Counsel & Partner at Mannatt, Phelps & Phillips LLP; Luis Xavier Hernandez-Ochoa, Category Regional Counsel at Unilever; and John Moore, WOMMA’s WOM Enthusiast.

    When: June 14

    Time: 12am ET/11am CT

    Cost: Free for all

    Register Here: https://www2.gotomeeting.com/register/900645771


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  • The Four Quadrants of WOM

    Pat McCarthy 12:08 pm on May 27, 2010 | 0 Comments Permalink | Post Your Comment!
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    school-of-wom-word3

    Jim Lecinski, Managing Director of US Sales for Google, presented the final Keynote at School of WOM yesterday. He outlined how Google sees and plans for four different types of WOM.

    These four stem from a two by two chart with good and bad as the columns and expected and unexpected as the rows. For instance, their recent interactive Pacman logo was good and unexpected for the user. The unexpected part coupled with the good led to a surge of WOM that in four short days resulted in a Facebook fan group with over 1 million members.

    Like the Pacman example, all of Google’s marketing efforts base themselves in user participation. By giving people an experience, they then are equipped with a shareable story.

    Read more about Jim on his Google Profile page: http://www.google.com/profiles/jimlecinski

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  • School of WOM Closing Notes

    Pat McCarthy 12:06 pm on May 27, 2010 | 0 Comments Permalink | Post Your Comment!
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    We wrapped up School of WOM yesterday. Before finally closing the door, I felt it necessary to highlight a few key takeaways that the conference centered on.

    1. Hello Customer - No matter who was speaking, the customer was front and center. This is no mistake. We tend to get wrapped up in the tools and forget that the customer is the person spreading WOM. Creating a talkable experience is key to generating WOM. In the end, a customer is a human just like everyone at a company. WOM stems from making every business interaction also a human interaction.

    2. WOM as a Business Solution - WOM doesn’t just solve the marketing department’s problems. Customer service, internal communications and product development all have WOM solutions. It could be as simple as holding a contest to name a product like Kodak did when naming the Koday Play Sport. When looking at the latest problem in your workplace, think about how you could involve the customer or different departments in the solution. The results may surprise you.

    3. Get Scientific - Why do people talk about brands? Steve Knox answered this question by delving into behavioral psychology. When our expectations are interrupted, we have something to talk about. Brands need to find what is expected of them and push the envelope a little bit. If you don’t, your consumer won’t have anything new to say about you.

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  • What Now WOMMA? Free Webinar on Social Media Policy

    Pat McCarthy 12:05 pm on May 27, 2010 | 0 Comments Permalink | Post Your Comment!
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    Webinar

    It’s become vital for businesses to have a social media policy in place. Such a policy can help businesses foster greater credibility with customers and ensure compliance with the Federal Trade Commission’s updated guidelines on endorsements/testimonials used in advertising.

    Drafting an effective social media policy isn’t easy. It requires a balance between using proper legal guidance with relevant marketing practices. Join WOMMA as we discuss both sides to this important issue in the Social Media Policy Discussion Webinar.

    Presenters: Anthony DiResta, WOMMA General Counsel & Partner at Mannatt, Phelps & Phillips LLP; Luis Xavier Hernandez-Ochoa, Category Regional Counsel at Unilever; and John Moore, WOMMA’s WOM Enthusiast.

    When: June 14

    Time: 12am ET/11am CT

    Cost: Free for all

    Register Here: https://www2.gotomeeting.com/register/900645771

    Get your WOM & Social Media Certificate - WOM COMM Starts Next Week

    Gain the skills you need to learn and maximize WOM tools as part of an overall integrated marketing campaign. The use of WOM is everywhere and the benefits are tremendous and proven.

    WOM-COMM is a three-week online program where by participants who successfully complete the course requirements receive a certificate of completion. Upon completion of WOM-COMM your boss will want to promote you, you’ll be able to command a greater salary, job offers will flood your in-box, and you will be the envy of all your peers (results may vary).

    Learn more about WOM-COMM here: http://womma.org/certificate/

    Sponsor WOM: http://bit.ly/WordofMouth

    Post to Twitter

     

  • Our Attendees Blog Too!

    Pat McCarthy 12:02 pm on May 27, 2010 | 0 Comments Permalink | Post Your Comment!
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    School of WOM was great, but don’t take our word for it. Some of our attendees blogged about their experience too. This list isn’t exhaustive so please comment below with links to other blog posts about School of WOM.

    Brains on Fire

    Ogilvy 360 Digital Influence

    The Sam Adams Alliance

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