Traditional marketers need to learn the listening game. It helps you craft an effective message no matter what your medium. For DRTV marketers, this is now essential. From the cited article:

A recent study by Penn, Schoen & Berland Associates found that 92% of respondents said they had more confidence in information they seek out online than anything coming from any other source.

What does this mean for DRTV? Simply having an infomercial presence will lessen the confidence of potential customers.  Listening, responding and enabling online chatter will help capture those who are on the fence.

Key Takeaway: Listening is a great tool for any marketer no matter what the medium.

Read more about listening and DRTV at Electronic Retailer Magazine by Tim Carr

Want to know more about listening and how it is every marketers’ solution? Our upcoming conference, School of WOM, has a Listening Panel with four industry experts:

Steve Rappaport, ARF Knowledge Solutions Director

Ed Keller, CEO, The Keller Fay Group

Rob Key, CEO - Converseon

Neal Beam, Senior Manager Channel Strategy - AT&T

http://womma.org/schoolofwom/schedule/26.php