Ed is the CEO/Founder of the Keller Fay Group and WOMMA’s Treasurer.

What does it mean to be a Talkable Brand?

Being a Talkable Brand means your brand is healthy, vibrant, and poised for growth in today’s word of mouth era.  It means that some combination of your product benefits, customer service, marketing, or your innovativeness make your brand part of people’s social currency.  Social currency today is the cornerstone of brand growth.

How is School of WOM going to help brands and marketers learn to become talkable?

WOMMA’s School of WOM is a central gathering place for brands (and the agencies that serve them) to learn, share, and develop a network of like minded individuals who are at the leading edge of creating Talkable Brands. The energy is fantastic; the inspiration, exhilarating; and the connections you will make, “priceless.”