What does it mean to be a Talkable Brand?

Paul Rand: Brands that actively listen and engage, on a sustainable basis, with their customers, consumers and influencers  – from product development through social media and customer service – have learned the power and return of being “talkable.”

How is School of WOM going to help brands and marketers learn to become talkable?

Paul Rand: Some of the country’s leading brands, authors and thought leaders are on tap for School of WOM to share best practices and ideas of what really works – and what’s coming.   It’s designed to be hands on and practical.  I’m very excited about the lineup that’s planned and think there’s no better time to be in Chicago!”