How do you make something as bland as the Census cool? You make it about more than civic responsibility. Data, as a rule of thumb, isn’t a great conversation starter. History, however, is. The Census grasped onto this and developed an app that holds a lot of historical details about every corner of America. This shows users how the Census mapped the development of our country. It also is engaging, visually stimulating, and sharable. They gave people a new topic of conversation that leads them to the end goal. Its effectiveness is hard to determine currently, but many companies that feel they are too boring for WOM can clearly use the idea.
Read more about the Census’ WOM marketing at Inside Facebook
