Our Late Early Bird discount will fly away on Monday. After that, prices for School of WOM will pop up $100.
Get Registered Here: http://bit.ly/LateBird
Updates from April, 2010
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Monday is the Last Day to Save $100 on School of WOM
Pat McCarthy
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Bank on Manners & Trust
Pat McCarthy
WOMMA members Zocalo Group and M/A/R/C Research have released their latest quarterly Recommendation Index. Following the last, which gauged restaurants, this one examines which banks are the most recommendable. The study is based on 1,000 offline questionnaires and analysis of both online and offline conversations about consumer banking.
The top five included:
1. PNC
2. Credit Unions (general)
3. Wells Fargo
4. Capital One
5. INGSo what makes a bank recommendable? From the cited article:
Top drivers of recommendation in the consumer banking category include positive customer service experience, good interest rates, rewards programs and incentives, convenience (foremost online, followed by brand locations), and the perception of being trustworthy and dependable.
Read more about the Recommendation Index at MarketWatch
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Last Day to Take Our Reader Survey
Pat McCarthy
We were planning some changes to the WOMMA Word to make it easier to read, more relevant and a better resource for our community. This 9 question survey was the result.
Your responses will help us shape the WOMMA Word into exactly what you need. Please take it here:http://www.surveymonkey.com/s/WordReadersRock
Thanks to everyone who took the survey!
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Deep Thoughts via Spike Jones
Pat McCarthy
I ran across this post by our friend Spike Jones and had to share. While reading an article in Wired, he was caught by a theory by the scientific philosopher Karl Popper.
…Everything in the world falls into two categories: clocks and clouds.
In relation to word of mouth, clocks are the mechanical predictable tools (Facebook, Twitter, etc.); the clouds are the people. Think about going to the mechanic with something wrong with your car. The mechanic may have every tool known to the trade. But if you don’t have a short conversation about the problem, this poor fellow has no idea where to start.
Key Takeaway: Know your tools, but focus on the people.
Read all of Spike’s insights at his blog, Ask Spike
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What Now WOMMA? Last Day to Download Ch. 1 of The Mirror Test by Jeffery Hayzlett
Pat McCarthy
Free Chapter
Is your business really breathing? Figure it out. Download this chapter and you could and autographed copy of the book.
http://womma.org/schoolofwom/faculty/hayzlett/
ON TAP: Networking in Denver
Date: May 18
Time: 6:00 – 8:00 PM
Host: Ogilvy PR
Hot Topic: TBD
Location: The Tap Room at MolsonCoors
1225 17th Street, Suite 3200
Denver, CO 80202
Register Here: http://bit.ly/networkingeventsOnline Social Media Certificate Course:
WOM COMM is back and ready to get you and your staff WOM savvy. With 6 courses taught by WOM industry thinkers and doers, this online course will take a year off your learning curve.
Our last WOM COMM trained 120 students the form, function and methods of WOM in the marketplace.
Learn more about WOM COMM here: http://womma.org/certificate/
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Hey Small Businesses! I’m Talking to You.
Pat McCarthy
Too often small business owners feel like social media marketing is just for the big companies. Not true! The plight of the small business owner often centers on long hours wearing many hats. But the social media coordinator hat can only take 10-15 minutes per day and lessen the time spent on business acquisition. No matter what your trade, there are potential business partners and customers on social media. It increases your exposure to the right people for minimal costs. Social media, if anything, is a level playing field. Your knowledge and personality can easily compete with companies 10 times your size.
Read the how-to on how to get social in 10 minutes per day at iMediaConnection
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Talkable Brand Insights from David Witt
Pat McCarthy
David Witt is the Senior Manager of Brand Public Relations for General Mills and a WOMMA Board Member
Q: What does it mean to be a “talkable brand?”
A: All of us want a talkable brand and to achieve remarkable results. In order to do so, we have to present a remarkable brand experience. At the center is the magical element of discovery. When consumers discover how remarkable we are, wild horses can’t keep them from spreading the word.
Q: How is School of WOMM going to help brands and marketers learn to become talkable?
A: At the School of WOM, some of the best minds in the WOM space will be giving real-life examples of how to produce those remarkable brand experiences. Can you really miss this?
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Make This Newsletter Better by Giving Us a Piece of your Mind
Pat McCarthy
We were planning some changes to the WOMMA Word to make it easier to read, more relevant and a better resource for our community. This 9 question survey was the result.
Your responses will help us shape the WOMMA Word into exactly what you need. Please take it here:http://www.surveymonkey.com/s/WordReadersRock
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HRPA & WOMMA Release Official 2010 U.S. Hispanic Social Media Guide
Pat McCarthy
Hispanics represent a huge portion of America’s buying power. Social media has become a significant tool to reach this community. The 2010 U.S. Hispanic Social Media Guide aims to bring greater understanding of how brands and agencies can use social media to amplify their connection with U.S. Hispanics.
“This comprehensive guide will feature key highlights from the [Hispanic PR & Social Media Conference] as well as other pertinent stories and facts not currently available anywhere else.”
-Manny Ruiz, Publisher of the U.S. Hispanic Social Media Guide and Hispanic PR Blog.The Guide is free for download here
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Preview of the Listening Panel at School of WOM
Pat McCarthy
Listening is one of the pillars of WOM. Without it, you’re playing darts in the dark. That’s why we brought together 5 of the top WOM listening minds for a killer panel at School of WOM.
This panel will answer:
1. What is Listening?
2. How is it used?
3. How is it done?
4. Where is it going?
Panelists:
Ed Keller – CEO/Co-Founder of The Keller Fay Group, WOMMA Treasurer and contributor to WOMMA’s Measurement & Metrics Guidebook
Steve Rappaport – ARF’s Knowledge Solutions Director
Rob Key – CEO of Converseon
Neal Beam – Senior Manager Channel Strategy for AT&T
Moderator:
John Moore – WOMMA’s WOM Evangelist
For more on this panel and other School of WOM sessions, visit http://womma.org/schoolofwom/