Australia’s tourism industry draws a cool $89 billion into the island nation every year. Previous innovative attempts to promote their country have failed. Some of you might remember the “So where the bloody hell are you?” campaign that got banned on UK and Canadian TV. Now Tourism Australia is encouraging citizens to submit photos and descriptions of their favorite Aussie spots. Instead of relying on a 30 second ad that must contain applicable and accepted content worldwide, they are now relying on their most enthusiastic citizens. This is a great step for crowdsourcing. After a bad experience with a risqué ad, Tourism Australia naturally needed a more reliable method. Crowdsourcing to the rescue.
Read more about the campaign at The Australian
