Ethics are the cornerstone of WOMMA and in light of the FTC’s updated Guides Concerning the Use of Endorsements and Testimonials in Advertising, we made a guide of our own to help you stay compliant. Download your copy here: http://womma.org/ethics/disclosure/
-
WOMMA Releases Guide to Disclosure in Social Media Marketing
Pat McCarthy
Reply
Jan Schulz-Hofen, Magpie's CEO 6:49 am on February 18, 2010 Permalink
This is great news, Pat. Congratulations to the whole team.
We at Magpie are proud to be the first ones to implement the guide for Sponsored Conversations on Twitter. Please check out my recent blog post on how we did it:
http://be-a-magpie.com/blog/2010/02/18/wommas-guide-to-disclosure-in-social-media-marketing/
Pat McCarthy 10:19 am on February 18, 2010 Permalink
Thanks Jan. We’re really proud of the Guide. Great to see Twitter pros like you and many others happily embracing it.