I don’t know about you, but I look forward to buying Girl Scout cookies every year. Despite my enthusiasm, their sales dipped 1% last year. This prompted Laurel Richie, their CMO, to think about some new ways to promote their largest revenue source. That is what led to their video “What Can a Cookie Do?” This video, viewed 34,000 times since Jan 19, explains all the personal and community benefits the cookies bring. The message is clear and true to the brand image of the Girl Scouts. It sheds light on all their work that is funded by the cookie sales. This is a great example of how an old brand can reengage a community with new media. That and the video is a home run. Watch it here: http://www.youtube.com/watch?v=3Wy31SsNPv4
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