Brands venturing into the social media wilderness need to be aware of the proper steps to take. Simply setting up a Facebook page won’t work even if the employee who does it is a wiz. Below is a broad list of how do begin:

1. Educate everyone – WOM 101 goes a long way & keeps gaffes to a minimum
2. Dissolve barriers – WOM is a business solution as much as a marketing one
3. Crowdsource – Have everyone make their best case and use the best
4. Learn the Language – It’s hard to wear a professional hat while tweeting
5. Just start – Believe me, it can’t wait until next quarter.

See these steps in greater depth at UTalkMarketing