Get ready to update your marketing dictionaries. There is a whole new crop of words that you might hear this year.
- Spurned Media – Bad WOM spread through the media, usually a result of poor customer service
- Mobilenecking – Think rubbernecking with phones. Easily solved by turning the email alert off and making eye contact.
- Brand Tease – They become a fan and then never visit again. Reign in these aloof fans with engagement.
There are more at the cited article. Let us know if we missed any. We’re always up for more WOM words
Read the rest at the Consumer Generated Media blog
