Anyone who lives in a snowy climate knows the pains of shoveling a walk and driveway especially when it isn’t yours. When Newark, NJ, Mayor Cory Booker saw that one the people he follows on Twitter, radio host Ravie Rave, tweeted about his snowed in 65-year-old father, Booker tweeted back “Please @BigSixxRaven don’t worry bout ur dad. Just talked 2 him & I’ll get 2 his Driveway by noon. I’ve got salt, shovels & great volunteers.” I’m not suggesting the marketing industry pick up their shovels. But the brand Booker is building with actions like these leave an imprint on his constituents. Unexpected customer service and heart warming image building is what made this million dollar publicity.
Read more and see the video at 360i’s blog
RavieRave 8:20 pm on January 8, 2010 Permalink
Hello,
I am BigSixxRaven, otherwise known as Ravie Rave, host of It’s a Ravie Rave Thang radio show on my website bigdaddiproductions.com.
First of all I cannot BELIEVE how Eric Kuhn of CNN has distorted what was a simple request to someone whom I have tweeted before. I didn’t ask Cory Booker to shovel my fathers driveway, I asked him to SEND someone to do it.
I don’t live in Newark and I even tweeted that my own Mayor of my town is a “party mayor” and how I like how Cory keeps the streets clean. That part wasn’t shown.
I have the utmost respect and awe towards Mr. Booker because he volunteered to shovel it himself. No special favors-just doing what a servant does-SERVE.
He didn’t bring not ONE CAMERA nor any reporters. He has been doing for senior for years without asking for accolades.
The only camera there was my fathers. He was really proud that his mayor isn’t a “mouth mayor” but a man of action.
A lot of politicians could take a page out of Mayor Booker and President Obamas style of serving the very people who have elected them. Maybe this will inspire other Mayors, Senators, and the such to selflessly serve the people as they promise to during election time.
I privately and now publicly thank Mayor Booker and will continue to tweet with anyone who tweets back. lol