School of WOM Call for Case Studies:
WOMMA is accepting applications for “faculty members” to present business case studies and best practices showcasing proven Word of Mouth & Social Media programs that generate consumer-driven conversations. Though we are looking for presentations based upon your unique ideas, here are some suggested topics to get you started:
1. Igniting Customer Conversations by Delivering Memorable Customer Service
2. How to Make a Mundane Brand more Talkable
3. Using Social Media in Innovative and Measurable Ways
4. Integrating Offline WOM with Online WOM
5. How Listening to Customers Positively Impacts a Company’s Culture
Remember the above are only guided suggestions we are looking for you best case studies!
Submit yours here: http://womma.org/schoolofwom/faculty/
Webinars:
Jan. 28 - Brands Council Webinar with McDonald’s — Implementing a Digital Strategy Across a Decentralized Brand, Franchise Organization
When: Today!
Time: 12pm Pacific | 2pm Central | 3pm Eastern
Register: https://www2.gotomeeting.com/register/954268235
Heather Oldani from McDonald’s will share how a cross-functional team developed and then implemented across the US organization a digital strategy (including social media) that would engage customers with the brand both nationally and locally.
Please note: This webinar is for WOMMA brand and non-profit members only.
Education:
WOM-COMM is back in June
We are offering another WOM COMM course from June 1-17 for all those who missed out on the first. It will teach the tools, techniques and best practices of WOM. You will leave the course ready to integrate WOM into your marketing campaigns. This course will make you the go to WOM pro in your office.
Cost: $395 WOMMA & SOCAP Members ($495 Non-Members)
Group Discounts Available!
http://womma.org/certificate/
