Today is the last day of the WOMMA Word until January 3rd. WOMMA wishes all of our readers and their families a safe, warm and relaxing holiday.
Updates from December, 2009
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The WOMMA Word is Going on Holiday Break
Pat McCarthy
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Rage Against the Standards
Pat McCarthy
We have seen passion trump power many times in word of mouth marketing. Rounding up this year, music lovers who hate the pop stars churned out by the UK-based talent show X Factor propelled Rage Against the Machine’s “Killing in the Name” from the early 90’s to #1 on the UK pop-charts. Simon Cowell, the infamous pop guru, at first called the campaign stupid. When the duo behind the campaign managed to best him through word of mouth without any funding, Cowell was forced to swallow his words and actually offered them a job. Coming from him, that is quite the compliment. It also reinforces one of the fundamental truths about WOM. Passion is what gets people talking. One good idea to spark that passion can ignite a firestorm.
Read more at MediaBistro -
What Now WOMMA?
Pat McCarthy
WOM-COMM - Registration Closes on Dec 29 - Classes Start Jan 5
Gain the hands-on, real life skills you need to learn and maximize WOM tools as part of an overall integrated marketing campaign. The course is taught by 7 industry leaders. The use of WOM and Social Media is everywhere and the benefits are tremendous and proven! Upon completion of WOM-COMM, you’ll:
-Understand how to integrate marketing strategy with social media tactics across business segments
-Develop your own thought leadership and be able to establish industry best examples and next practices for your organization
-Learn about research and measurement tools needed to track ROI across tactics
-Be prepared to make ethical and sound decisions before executing your next social campaign
Group rates available. For more information contact us at Certificate@WOMMA.org.
Listen to what our instructors have to say about WOM-COMM: http://womma.org/certificate/Mark Your Calendar for WOMMA’s Jan. 20 Wine Wednesday
Our first Wine Wednesday of the New Year will be in the Chicago office of WOMMA. We’ll be getting toasty with wine and conversations about WOM and Social Media marketing. Come meet our 2010 President, Paul Rand, CEO & Founder, Zocalo Group. Plus, come learn about how you can host your own Wine Wednesday in 2010!
Register here: http://bit.ly/Jan20WineWed
Free for members and nonmembersPre-Order Your WOMMY Awards Case Study Book
Learn by example with WOM Works, a collection of the best 2009 WOMMY Award winning case studies. The books will be ready in January, but you can order your copy today. They make a great New Years gift for any your client or colleague. Visit the WOMMA Store today to reserve your copy: http://womma.org/store/Summit 2009 Video Archive Now Available
We created the WOMMA Summit 2009 Video Archive so you can take a stroll down memory lane. Order the SUMMIT 2009 video archive and you’ll be granted access to eight Keynote & General Sessions from the WOMMA Summit 2009: Creating Talkable Brands, Beyond Social Media.
http://bit.ly/6z5WVL -
Follow-Up: WOM Psych-out
Pat McCarthy
David Corkindale of the University of South Australia sent a great response to Dec. 16’s article that asked about psychology papers regarding WOM. He offered up four papers from psych journals examining WOM and promised to look for more. If you need some in depth reading for the WOMMA Word’s winter break next week, spend some time with these:
Inducing word-of-mouth by eliciting surprise-a pilot investigation C Derbaix, J Vanhamme - Journal of Economic Psychology, 2003
Consumers’ responses to negative word-of-mouth communication: An attribution … RN Laczniak, TE DeCarlo, SN Ramaswami - Journal of Consumer Psychology, 2001
Early-entrant advantage, word-of-mouth communication, brand similarity, and the R Grewal, TW Cline, A Davies - Journal of Consumer Psychology,(2003) 13(3), 187-197
The effect of consumption emotions on satisfaction and word-of-mouth R Ladhari - Psychology and Marketing, 2007 -
Call for Comments: FDA and Social Media
Pat McCarthy
On November 12 and 13, the FDA held formal hearings into the application of social media platforms to drug and medical device advertising. WOMMA’s General Council, Tony DiResta, attended the hearings and wrote a great summary. We need to know what you think about healthcare and pharma companies using social media. Be part of the solution – participate, advocate and get involved. WOMMA will be submitting Comments to the FDA, which are due on February 28, 2010. The comment period will close on January 31, 2010.
Comment here: http://bit.ly/72S6IA -
Google & Bing Prepare for Twitter
Pat McCarthy
Even the most savvy search minds aren’t entirely sure how the integration of Twitter into Google and Bing will affect search results. One thing is for sure, any brand that doesn’t have some sort of Twitter plan should seriously consider making the jump. In terms of SEO, the names that have dominated many search terms may see their link drop down based on the chatter on Twitter. This means moving beyond listening and actively participating. Despite seemingly having their hand forced, many brands may look back on this as the move that finally got them engaged with their consumers.
Read more on the integration at Brand Republic -
The WOMMA Word is Going on Holiday Break
Pat McCarthy
The WOMMA Word will be on vacation from December 24 through January 3rd. Until then, stay warm, and Happy Holidays!
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Links on the Brink
Pat McCarthy
With up to 20% of website traffic arriving via links, brand managers now need to think about how their content is influencing their influencers. This may seem like herding cats. Unlike cattle, to keep with this metaphor, cats go where they want, to food, warm laps, and catnip. Brand managers who give the consumer what they want will see measurable returns. So what do they want? Engagement, respect and less billboards. The marketing landscape has changed. Bought media can’t hold a light next to earned media. Engaging the consumer will earn media that can’t be bought, only built.
Read more about the work behind the links at AdAge -
Call for Comments: FDA and Social Media
Pat McCarthy
On November 12 and 13, the FDA held formal hearings into the application of social media platforms to drug and medical device advertising. WOMMA’s General Council, Tony DiResta, attended the hearings and wrote a great summary. We need to know what you think about healthcare and pharma companies using social media. Be part of the solution – participate, advocate and get involved. WOMMA will be submitting Comments to the FDA, which are due on February 28, 2010. The comment period will close on January 31, 2010.
Comment here: http://bit.ly/72S6IA -
What Now WOMMA?
Pat McCarthy
WOM-COMM - Registration Closes on Dec 29 - Classes Start Jan 5
Gain the hands-on, real life skills you need to learn and maximize WOM tools as part of an overall integrated marketing campaign. The course is taught by 7 industry leaders. The use of WOM and Social Media is everywhere and the benefits are tremendous and proven! Upon completion of WOM-COMM, you’ll:
-Understand how to integrate marketing strategy with social media tactics across business segments
-Develop your own thought leadership and be able to establish industry best examples and next practices for your organization
-Learn about research and measurement tools needed to track ROI across tactics
-Be prepared to make ethical and sound decisions before executing your next social campaign
Group rates available. For more information contact us at Certificate@WOMMA.org.
Listen to what our instructors have to say about WOM-COMM: http://womma.org/certificate/Mark Your Calendar for WOMMA’s Jan. 20 Wine Wednesday
Our first Wine Wednesday of the New Year will be in the Chicago office of WOMMA. We’ll be getting toasty with wine and conversations about WOM and Social Media marketing. Come meet our 2010 President, Paul Rand, CEO & Founder, Zocalo Group. Plus, come learn about how you can host your own Wine Wednesday in 2010!
Register here: http://bit.ly/Jan20WineWed
Free for members and nonmembersPre-Order Your WOMMY Awards Case Study Book
Learn by example with WOM Works, a collection of the best 2009 WOMMY Award winning case studies. The books will be ready in January, but you can order your copy today. They make a great New Years gift for any your client or colleague. Visit the WOMMA Store today to reserve your copy: http://womma.org/store/Summit 2009 Video Archive Now Available
We created the WOMMA Summit 2009 Video Archive so you can take a stroll down memory lane. Order the SUMMIT 2009 video archive and you’ll be granted access to eight Keynote & General Sessions from the WOMMA Summit 2009: Creating Talkable Brands, Beyond Social Media.
http://bit.ly/6z5WVL