Of all the social networking sites out there, Ning gets little love despite having excellent functionality. Unlike other sites, Ning enables users to create their own social networks. These can become quite popular and save thousands of dollars for anyone who wants to build a community. From what we can tell, one very successful use of Ning is tapping into niche markets. Hobbyists and enthusiasts are always looking for a place to connect with like-minded people. In the linked article, there are three examples of sites that became a hubs. These communities provide invaluable connection between the company and consumer. Not only is the company’s ear to the ground, but the consumer is also fueled to pursue their hobbies with constantly refreshed fervor. For any niche business, this is an amazing resource
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