As a follow-up to the WOMMA Summit 2009 FTC Panel, WOMMA’s General Counsel Tony DiResta did a Q&A with Chuck Harwood, Assistant Deputy Director, FTC Bureau of Consumer Protection. They discussed what the revised Guides mean for businesses and what we can expect in terms of enforcement.
Read the full Q&A at Tony’s blog, http://womma.org/diresta/
New Webinar From iCrossing
Think display media is dead? Think again. WOMMA Summit 2009 speakers Dax Hamman of iCrossing and Kathy Leake of Media6 will present a webinar that will show how to boast the ROI of display media.
When: Wednesday Dec. 2
Time: 9am PST | 11am CST | 12pm EST
Registration: http://bit.ly/AchievableROI
Living Ethics Review
WOMMA is proud to announce the launch of its annual review of the WOMMA Ethics Code, as part of our annual Living Ethics Project.
The importance of the WOMMA Ethics Code and the Living Ethics Project is most notable in the recent announcement of the FTC Guide changes. The FTC referenced and adopted WOMMA’s guidance in several instances, looking favorably upon the Association’s own Ethics Code, and adopting WOMMA’s suggestion that only “sponsored” communications should fall within the scope of the Guides.
Have your voice heard! Visit the Ethics Review here and post your comments: http://bit.ly/EthicsReview09
WOMMA Proudly Announces our Alignment Program with WOM Japan
WOM JAPAN (WOMJ) and the Word of Mouth Marketing Association (WOMMA) are proud to announce an alignment program focused on providing knowledge to WOM Japan members.
With the cooperation WOMMA, WOMJ plans to encourage a healthy development of the Japanese WOM industry by gathering the most advanced activities from the U.S. and offering them to the members. WOMJ members will have access to WOMMA white papers, member only publications, and discounts to participate in conferences and seminars. WOMMA is very excited about this program and hopes it will help grow WOM marketing in Japan.
http://womma.org/press-news/japan/
Our New Buyers Guide Brings you Clients
Take a trip to WOMMA’s Buyer’s Guide and you might notice something different. We have upgraded the power of the Buyer’s Guide to include a Request for Proposal action option. The new RFP option makes it easier for companies to find the right partner for their marketing initiatives.
Calling all WOMMA Members! Now is the time to update your Buyers Guide listing. A listing in the Buyers Guide is one of your benefits. If you aren’t listed, fill out your company’s information at: http://buyers.womma.org/join/
Need to update your listing? Send updates to Pat@WOMMA.org
Want to get listed? Become a member! Contact Tarah@WOMMA.org to discuss this and the other benefits of membership.
Hey Brands! We Got Something for You
The updated guidelines from the FTC on endorsements used in advertising and
marketing go into effect December 1. If your brand participates in social
media, engages in influencer marketing, or uses customer testimonials in advertising campaigns, there are important issues you must begin addressing. Tony DiResta, WOMMA’s general counsel and partner at Manatt, Phelps & Phillips law firm, will help you sift through these important issues by answering critical questions every brand must address to ensure compliance with the updated FTC guidelines. Bring your concerns, ideas and participation. Please submit any questions you have around this topic in advance of the call to BrandsCouncil@WOMMA.org. This call will not be recorded so you can be free to express any thoughts or concerns you may have.
When: Tues. Dec. 1
Time: 12pm PST | 2pm CST | 3pm EST
Register Here: http://bit.ly/Dec1JamSession
WOM-COMM
Gain the skills you need to learn and maximize WOM tools as part of an overall integrated marketing campaign. The use of WOM is everywhere and the benefits are tremendous and proven! Classes start Jan. 5, 2010. Reserve your seat here: http://womma.org/certificate/
We are looking for whitepapers to add to our website and member center. Our content sharing agreement with the AMA could mean that your whitepaper will not only be featured on our site but theirs also! Get your submissions in before Dec. 1 or forever hold your peace. Email them to Tarah@WOMMA.org.
That’s all for this week. The whole WOMMA Staff and I wish you a relaxing, safe, and fun Thanksgiving.
