For the first half of 2009, online advertising outdid TV spending in Britain. This is the first major market that has made the shift. The overlap was small, 23.5% vs. 21.9%. Numbers like these don’t come without controversy though. The UK TV Lobby is protesting the methods of the survey because the Internet category was an aggregate of paid search, online classifieds, display media, and other formats. No matter how you feel about the methods, the projection is clear. Online marketing is growing as others shrink.
More on the survey at WOMMA member Bazaarvoice’s Blog
