Last week was a big week for word of mouth marketers and bloggers. The revised FTC Guides generated a lot of chatter, questions and concerns. Below are all the resources WOMMA has made available for you to learn everything you need to about the Guides.

Contribute to our Disclosure Discussion blog. The FTC reviewed comments submitted to WOMMA for our Living Ethics blog in preparation for the revised Guides. If you have something to say, this is the place. Visit http://bit.ly/FTCdisclosure.

John Moore posted some new Slidecasts as an update to last week’s FTC webinar presentation. See them on his blog here: http://allthings.womma.org/

Practical Answers to Important Questions about the FTC Guidelines
http://www.slideshare.net/WOMMAssociation/practical-answers-to-important-questions-about-the-ftc-guidelines

Understanding the FTC Guidelines (Short Version)
http://www.slideshare.net/WOMMAssociation/short-version-understanding-the-ftc-guidelines

Webinar:
WOMMA’s President-Elect Paul Rand will be one of the panelists on AdAge’s upcoming webinar “The Skinny on the FTC’s Endorsements and Testimonials Legislation.” Many of you heard Paul present his insights about the revised FTC Guides in our webinar last week. He will continue to explain what the updated rules mean for you, your blog and your business.
When: Tuesday, Nov. 3, at 2 p.m. EST
Where: Call-in or online
Registration: Not available yet

Blogs:
WOMMA’s General Counsel Tony DiResta has a new post on his blog about the new FTC “Guides Concerning the Use of Endorsements and Testimonials in Advertising.” Tony has been involved with WOM ethics for years and is considered one of the leaders in the field.
See his blog here: http://womma.org/diresta/