Bloggers, marketers and celebrities have a little reading to do this week. Yesterday, the FTC finally released its new “Guides Concerning the Use of Endorsements and Testimonials in Advertising.” This is the first time the Guides have been updated in twenty-nine years. Bloggers now must disclose any paid reviews or freebies or face fines up to $11,000. The new guides essentially maintain what was true for the rest of the marketing and advertising world, but until now didn’t explicitly include bloggers and user-generated testimonials. WOMMA is pleased that many of the changes correlated with our Ethics Code. We will be hosting an in depth webinar with Paul Rand, WOMMA’s President Elect, and Tony DiResta, WOMMA’s General Counsel this Thursday at 11am CST. To register, please visit http://bit.ly/FTCwebinar.
For more on the new Guides, visit CNET