Once a blogger finds a decent following, they might be contacted by a few PR departments. And if they’re really good, they might be inundated with product review requests. Momdot, a mommy blogging site, has taken a stand against the endless stream of product review requests. They are taking a week off. Their blogs will still be updated, but no products will be reviewed. There are of course two sides to this story. The bloggers don’t want to become promotion machines, and the PR people don’t want to face backlash from potential brand advocates. Both sides seem to be butting heads in this case. Of course this isn’t an unsolvable problem. The bloggers can easily set up clear guidelines for PR people to abide by or risk the merciless delete key. PR people can be more selective about their queries and try to build meaningful relationships with a core of bloggers who truly appreciate their products. Hopefully a balance between both sides emerges because radio silence isn’t good for anyone.

The full story at Econsultancy:
http://econsultancy.com/blog/4244-socia-media-wars-mommy-bloggers-vs-pr