For many of the big wigs out there, social media seems like just another way for customers to voice their complaints, a digitized helpline if you will. That viewpoint won’t inspire much excitement or a serious investment. But maybe the subject isn’t correctly marketed to the higher-ups. Since social media provides so much more than consumer complaint letters or data from helplines, it has to be marketed as a two way network. It gives the consumer a voice and lets them hear yours.
The full story at Scott Monty:
http://www.scottmonty.com/2009/06/herculean-effort-to-stop-ignoring.html
wheres my water apk 11:33 pm on April 17, 2012 Permalink
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