New numbers show that many companies are tightening their belts. No surprise there, but the cuts aren’t all around. $2.4 billion is expected to be spent on social media network advertising in 2009, up 17% from last year. Small start-ups are hiring because they have the agility to make snap reactions to the shift. BzzAgent, WOMMA Governing member, has recently invested in social media and WOM by producing a collection of interactive websites that focus on specific brands. Everyday the need to get involved grows for every marketer out there because the old tricks aren’t working like they once did.
Full story at The Boston Business Journal:
http://boston.bizjournals.com/boston/stories/2009/06/15/story3.html?b=1245038400%5E1844040
