British researchers are testing to see if one person’s healthy behavior influences other people in a group. By using software installed on smart phones, they show participants their degree of health compared to others with either a blooming or withering flowerbed. They are also planning studies to measure what degree of influence friends have on each other to move towards a more sustainable lifestyle. Healthier people? More sustainable lifestyle? It seems like there is nothing word of mouth can’t accomplish.
The full story at eHealthEurope:
http://ehealtheurope.net/news/4883/social_media_may_%E2%80%98nudge%E2%80%99_users_to_health
