As Washington’s largest locally based insurer, PEMCO Insurance believes people of the Northwest deserve an insurance company as different as they are. That’s the sentiment behind the company’s “We’re A Lot Like You. A Little Different.” ad campaign, which seeks to celebrate the differences – or quirks – shared by many in the Northwest through profiles of recognizable residents. On May 20, PEMCO hosted a reception at Seattle’s iconic Space Needle to unveil its newest Northwest Profile – the “4-Way Stop, You Go, No You Go, No You Go Guy.” The event’s purpose was to celebrate the new profile and to debut its 30-second TV ad that would be featured in a story on Evening Magazine, the local NBC affiliate’s news magazine show.
Domino’s Pizza engages social media pioneer, New Media Strategies, for customer engagement and strategy. Domino’s has taken decisive and progressive action in partnering with New Media Strategies to assist them in strengthening their relationships with consumers and online communities. As a leader in the industry, New Media Strategies has been asked to help Domino’s continue to incorporate social media into their overall communications plan, expand consumer trust, and build excitement in new services and products like the Domino’s Pizza Tracker and Bread Bowl Pastas.
Dell is leveraging the power of social networks in a new marketing scheme being tried out in Singapore. If you agree to buy a laptop on Dell Swarm, the discounted price drops as others join your “swarm” and also buy. The Swarm ends when it reaches the maximum number of 15 buyers or a time limit of 72 hours, whichever comes first.