It’s a role more and more organizations are filling nowadays. Some see the title as Community Manager, some as Director of Conversations, some as Social Media Executive. There are many titles, but they are all essentially doing the same thing, and Buzz Canuck was nice enough to break down that role into levels we can all understand. As Buzz Canuck explains, ”Community managers are the future host of your organization conversations - part corporate journalist, part PR person, part customer service, part likable, part sociable and enthusiastic face, part technologist, part Renaissance person and part brand fanatic, these are roles not easily configured inside companies currently.”

The full story at Buzz Canuck:
http://buzzcanuck.typepad.com/agentwildfire/2009/05/the-community-manager-role-unplugged-15-essential-roles.html