WOMMA is announcing today that we have appointed John Moore to the role of WOM Enthusiast! John will serve as our chief evangelist to help generate excitement and acceptance for the practice of word-of mouth marketing (WOM) and for WOMMA’s educational and advocacy services on behalf of WOM practitioners. The full story at me, especially on this blog. Together, we’ll explore the arts and sciences of WOM that sales (and fails), wrestle with ethics issues, and showcase smart analysis from bloggers about all things WOM.
We’re happy to let you know that John will be a regular contributor to The WOMMA Word, and he’ll also be a presenter at WOMM-U. You can find him everyday at his new blog, All Things WOM, http://allthings.womma.org. But, channeling the in-kind spirit of live and let live, blog and let blog, we’d rather give you the words of John himself:
Yep, I’m putting my marketing where mouth is as WOMMA’s in-house evangelist for all things word-of-mouth (WOM).
Those who know me, know I’ve long believed in the power of WOM to increase business sales and brand salience. Can’t help being a believer. I’ve spent a good part of my marketing career working for two brands that baked word-of-mouth marketing principles into how it does business every day. Starbucks Coffee and Whole Foods Market both became endearing and enduring brands because they each delivered products, services, and experiences customers wanted to enthusiastically share with others.
That’s WOM in action … when people so adore something a company does that they share stories with friends/family in the offline world and with followers/fans in the online world.
Today, companies like Zappos, Method, Apple, Lego, Fiskars, and Rackspace are all proudly flying the WOM flag high and finding success through tapping into the influential power of customers.
So it feels natural for me to work directly with WOMMA as their “WOM Enthusiast.”
You’ll be hearing
Thanks for joining me. This’ll be fun.
The full story at All Things WOM:
http://allthings.womma.org
