Please join us in welcoming our newest members:
National Association of Realtors
Society of Consumer Affairs Professionals
McDonald’s
National University System
MeHype.com
House Party and Werther’s Original partner to bring consumers back-to-basics. Werther’s Original and House Party, a leading consumer activation and experiential marketing company, will partner to coordinate more than 1,000 at-home “Comfort Club” parties across the country to build awareness about Werther’s Original Caramel Chocolate. House Party’s word-of-mouth marketing platform specializes in engaging thousands of qualified consumer advocates to host in-home parties where a brand or product is at the center of the party.
If parfait ain’t your thing, how about cheesecake? The Cheesecake Factory invites guests to share their special moments with family and friends - every single day. The Cheesecake Factory has announced the start of its “Share Your Celebration” Sweepstakes. Guests are encouraged to upload a photo coupled with their reason for celebrating. All photos will post to The Cheesecake Factory’s Celebration Gallery and participants will be instantly entered for the chance to win a four-day trip for four to Celebration, Florida. The sweepstakes runs through June 30, 2009.
The WOMMA interactive job board is coming. The job board will include online job postings, a resume database, featured jobs, featured employers, and more. Stay tuned — additional details to come next week.
ACTION: Sign up to serve on WOMMA’s Ethics Task Forces
One of WOMMA’s foundational beliefs is that effective word of mouth marketing has to be ethical word of mouth marketing. Therefore, to continue to develop new tools and update existing tools our members can use, WOMMA has created four new volunteer opportunities focusing on ethical guidance and best practices.
Task Force to develop best practices for teaser campaigns and “hoax” videos.
Task Force to develop best practices for ethical use of emerging technologies
Task Force to develop Employee Training and Testing for Ethical WOM
Task Force to update current Ethics Toolkit
If you are interested in volunteering for any of these short-term projects and you’re a WOMMA member, please email Kristen Smith at Kristen@womma.org for more