Corporations across the country, from Starbucks to Dell, are using social media to reach customers. But hospitals have always been conservative in marketing to patients. And the Mayo Clinic, more than 100 years old, may be the most conservative of all. Lee Aase, Mayo’s manager for syndication and social media, has emerged as a rock star in a space where social media and health care marketing overlap.
The full story at Star Tribune:
http://www.startribune.com/business/43644522.html?elr=KArksLckD8EQDUoaEyqyP4O:DW3ckUiD3aPc:_Yyc:aULPQL7PQLanchO7DiUss
